Whenever I decide to start a new business (after lots of research about what market to go into…and exactly what my prospects want), I hyper focus on 3 things. 1. Building a “can’t say no” offer comprised of a product, bonuses, an upsell, and a higher priced backend product. 2. Creating a compelling sales pitch, and delivering it on a landing page. 3. Planning and composing a “tunnel of persuasion” autoresponder follow up sequence.