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Mass Communication: Living in a Media World

Mass Communication: Living in a Media World

  • mass communication living in a media world
  • textbook
  • 3rd edition
  • 2011

Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students’ ability to be smarter consumers of media or think critically about the media’s role in today’s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as . Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of:

3 comments - What do you think?  Posted by admin - July 1, 2013 at 4:57 am

Categories: Music   Tags: , , , ,

High Concept: Movies and Marketing in Hollywood (Texas Film and Media Studies Series)

High Concept: Movies and Marketing in Hollywood (Texas Film and Media Studies Series)

Steven Spielberg once said, “I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it’s going to make a pretty good movie.” Spielberg’s comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office.This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates

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2 comments - What do you think?  Posted by admin - May 24, 2013 at 10:00 am

Categories: Music   Tags: , , , , , , , , ,

The Networked Nonprofit: Connecting with Social Media to Drive Change

The Networked Nonprofit: Connecting with Social Media to Drive Change

The Networked Nonprofit Connecting with Social Media to Drive ChangeThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.”The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities.”
—Diana Aviv, president and CEO, Independent Sector”The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibi

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More MTV Video Products

3 comments - What do you think?  Posted by admin - May 4, 2013 at 1:05 pm

Categories: Music   Tags: , , , , , ,

Dermot McCormack – EVP Digital Media, MTV Networks

Dermot McCormack, EVP of Digital Media at MTV Networks, joins Ian Rogers to talk the past, present, and future of MTV. Dermot shares some thoughts on MTV’s programming and social media initiatives, as well as talks about a fundamental shift that has occurred with media consumption. Later on, Justin Gage of the blog Aquarium Drunkard, (www.aquariumdrunkard.com drops by to talk to Ian about White Denim from Austin Texas. (en.wikipedia.org
Video Rating: 4 / 5

1 comment - What do you think?  Posted by admin - March 13, 2013 at 12:42 am

Categories: Music   Tags: , , , ,

MAO – Media & Arts Office – MAO – Media & Arts Office’s archive


MAO – Media & Arts Office – MAO – Media & Arts Office’s archive

from MAO – Media & Arts Office’s archive

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Be the first to comment - What do you think?  Posted by admin - February 22, 2013 at 7:59 pm

Categories: Media   Tags: , , , ,

Lyrical Protest: Black Music’s Struggle Against Discrimination (Media and Society Series) Reviews

Lyrical Protest: Black Music’s Struggle Against Discrimination (Media and Society Series)

In this powerful new study Mary Ellison demonstrates the unique role of black music as an articulation of black aspirations and fears, and as a reaction to a range of social, economic, and political realities. She reveals black music as a soundtrack for life in all its complexity. Through a very close examination of lyrics, musical style, and form in black music throughout history, Ellison brings to light a genre of music varied in its intentions and impact; a catalyst for activism and a stimulus for changing attitudes. The book is organized around topical issues and explores such themes as black power, revolution, socialism, black feminism, and world peace.One of the few books on music and social change to deal specifically with black musi

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Find More Gloria Gaynor Products

Be the first to comment - What do you think?  Posted by admin - December 7, 2012 at 1:05 am

Categories: Music   Tags: , , , , , , , , , ,

Hofstra University Office of Interactive Media – Hofstra University Admission Hofcast


Hofstra University Office of Interactive Media – Hofstra University Admission Hofcast

from Hofstra University Admission Hofcast

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Be the first to comment - What do you think?  Posted by admin - November 26, 2012 at 4:29 pm

Categories: Media   Tags: , , , , , ,

Brazil 2014 FIFA World Cup (Media and Communications) Reviews

Brazil 2014 FIFA World Cup (Media and Communications)

Every four years, one particular sports event stops the world. Like a comet, that approaches our planet at intervals of four years it attracts the Global media focus to a single place on the planet for a month. People from the four corners of the world will attend to it. The event we are talking about is nothing less than the FIFA World Cup. The second most popular sport tournament in the world today, just behind the summer Olympics. In 2014, Brazil, the country with more titles in that competition 5, will host the event. A half a million tourists are expected and billions of dollars are been spent on infrastructure, in order to guarantee an extraordinary event. The best players in the world will be there on the pitch; the best teams in the

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Related Fifa World Cup Products

Be the first to comment - What do you think?  Posted by admin - June 14, 2012 at 3:59 pm

Categories: Sports   Tags: , , , , , ,

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Learn the art of storytelling and the science of journalism Find an authentic “voice” and craft bold content that will resonate

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More Internet Marketing Products

3 comments - What do you think?  Posted by admin - March 23, 2012 at 9:49 am

Categories: Tecnology   Tags: , , , , , , , , , , , , , , , ,

HD Nation – Star Wars Hits Blu-Ray! 5 Tricks For Setting Up HDTV, Cheap HD Tuner, Windows Media – Tekzilla

Full Episode: revision3.com New HDTV? Robert Heron walks you through the settings you should fix to make sure it looks its best! Star Wars and Citizen Kane released on Blu-ray. (At least Orson Welles didn’t screw up Kane.) Can you use CableCARD Tuner with Media Center, or just Media Center Extender? ~~~~~~~~~~~~~~~~~~~~ 00:22 HDTV Setup 101 Just got a new HDTV? If you’re not sure what the best way is to set it up, we’ve got a guide for you! Watch the video as Robert walks you through the process of setting up your new display, making sure you don’t make those common mistakes. 08:59 Cheap USB TV Tuners Want to get TV on your PC, but don’t want to break the bank? Watch the video as we list a few options for you to satisfy your couch surfing urges without spending money you don’t have. us.kworld-global.com hauppauge.com www.elgato.com 11:35 Sharing Video Across HTPCs Is it possible to make your Ceton TV Tuner think your HTPC is a Windows Media Center Extender? 12:49 New Blu-ray Releases for September 13th, 2011 New releases for this week include Star Wars, Citizen Kane, and more! Watch the video for details on our favorites, and check out High-Def Digest and High Def Disc News for the complete list of releases. www.blu-ray.com www.blu-ray.com bluray.highdefdigest.com www.highdefdiscnews.com Like, Comment, Share Today’s video!! www.youtube.com ~~~~~~~~~~~~~~~~~~~~ Watch the Full Episode here: revision3.com More on the full episode includes: *Windows 8 Beta Released! New
Video Rating: 4 / 5

Be the first to comment - What do you think?  Posted by admin - February 25, 2012 at 2:50 am

Categories: Tecnology   Tags: , , , , , , , , , , , ,

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