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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the

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The Innovation Secrets of Steve Jobs

A “THINK DIFFERENT” APPROACH TO INNOVATION- Based on the Seven Guiding Principles of Apple CEO Steve Jobs Innovation Secrets of Steve Jobs Book: www.amazon.com Follow McGraw-Hill Professional Twitter: twitter.com Facebook: www.facebook.com Blog: www.mhprofessional.com

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Cultural Mediators: Artists and Writers at the Crossroads of Tradition, Innovation and Reception in the Low Countries and Italy 1450-1650 (Groningen Studies in Cultural Change)

Cultural Mediators: Artists and Writers at the Crossroads of Tradition, Innovation and Reception in the Low Countries and Italy 1450-1650 (Groningen Studies in Cultural Change)

The notion of cultural mediation is a promising albeit not yet methodologically clear-cut and well-probed instrument for studying artistic and literary phenomena in the Late Medieval and Early Modern Period. This volume addresses the role of artists and writers as cultural mediators in a variety of cultural fields such as religion, politics, morality and artistic expression (art, literature and theatre). It fully acknowledges the diversity of roles that the term cultural mediator incorporates. The artist or writer may be a neutral transmitter, a dedicated instructor, a conscious advocate, an unconscious exponent or an autonomous inventor of whatever message is being transmitted by way of visual or verbal artefacts. In reality, these roles w

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Making Silicon Valley: Innovation and the Growth of High Tech, 1930-1970 (Inside Technology)

Making Silicon Valley: Innovation and the Growth of High Tech, 1930-1970 (Inside Technology)

In Making Silicon Valley, Christophe Lécuyer shows that the explosive growth of the personal computer industry in Silicon Valley was the culmination of decades of growth and innovation in the San Francisco-area electronics industry. Using the tools of science and technology studies, he explores the formation of Silicon Valley as an industrial district, from its beginnings as the home of a few radio enterprises that operated in the shadow of RCA and other East Coast firms through its establishment as a center of the electronics industry and a leading producer of power grid tubes, microwave tubes, and semiconductors. He trac

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3 comments - What do you think?  Posted by admin - December 8, 2011 at 4:01 am

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The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship (Stanford Business Books)

The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship (Stanford Business Books)

The enormous and sustained success of Silicon Valley has excited interest around the globe. Startup companies the world over are attempting to emulate its high tech businesses, and many governments are changing their institutions in order to foster Silicon Valleys of their own. What accounts for the Valley’s leading edge in innovation and entrepreneurship?

This book gives an answer by insiders, by prominent business leaders and academics from the heart of the Valley. They argue that what distinguishes the Valley is not its scientific advances or technological breakthroughs. Instead, its edge derives from a “habitat” or environment that is tuned to turn ideas into products and take them rapidly to market by creating new firms.

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