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Value Creation and Branding in Television’s Digital Age

Value Creation and Branding in Television’s Digital Age

Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box

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More MTV Video Products

3 comments - What do you think?  Posted by admin - March 6, 2013 at 11:55 pm

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Madden NFL 13: Connected Careers Ft Marcus Dupree Ep 1 (Creation)

Video Rating: 5 / 5

The NFL on FOX guys show us their take on the Gangnam Style dance sensation.

Be the first to comment - What do you think?  Posted by admin - October 27, 2012 at 10:59 pm

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NCAA Football 12: Road to Glory – Clayton Brickley Creation w/ LIVE COMMENTARY!!

www.youtube.com www.youtube.com www.youtube.com
Video Rating: 4 / 5

Be the first to comment - What do you think?  Posted by admin - November 18, 2011 at 5:00 pm

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NCAA Football 12 – Road to Glory – QB Phillip Brooks [Episode 1] Creation: HS Weeks 1-3

www.youtube.com Subscribe to my channel! This is the first episode in my Road to Glory series with my Quarterback Phillip Brooks! I got that name from my favorite professional wrestler CM Punk. This is the first episode in the series and there will be many more to come. Stay tuned, subscribe, and enjoy! Please like the video, and leave a comment!

THUMBS UP if you enjoy the video please Also, subscribe for more Tank Tucker action on NCAA 12 and Madden 12! MrHurriicane NCAA Football 12 | Road to Glory | RB Tank Tucker | Tank’s First Start | Ep. 3 Tank battles for the starting job as the new UNC Tarheels running back and then hits the field in his first start. We get to see Tucks first career carry, as well as his first start. This commentary is LIVE! Let me know what you guys think. This is on NCAA Football 12 for the Playstation 3 Twitter.com/mrhurriicane
Video Rating: 4 / 5

Be the first to comment - What do you think?  Posted by admin - October 10, 2011 at 5:59 pm

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NCAA Football 2011 – RTG QB Creation

First video in the Road to Glory Series RTG is a pretty shallow game mode and it needs work, let me know if you want more of these videos or would prefer something else like a dynasty? Also help me decide what team to go to, the options are: Oregon Miami Georgia Tech Michigan

Be the first to comment - What do you think?  Posted by admin - October 14, 2010 at 1:32 pm

Categories: Sports   Tags: , , ,