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Value Creation and Branding in Television’s Digital Age

Value Creation and Branding in Television’s Digital Age

Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box

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3 comments - What do you think?  Posted by admin - March 6, 2013 at 11:55 pm

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The Branding of MTV: Will Internet Kill the Video Star

The Branding of MTV: Will Internet Kill the Video Star

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future.This book is not so much a tribute to MTV, although it deserves as much, but an analysis of how the MTV brand has been built.Global brands do not just arrive by accident – they are carefully and strategically built to match the needs of their targ

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Be the first to comment - What do you think?  Posted by admin - July 24, 2011 at 8:06 pm

Categories: Music   Tags: , , , ,