Affiliate Program Management: An Hour a Day
Affiliate Program Management: An Hour a Day
Affiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring exc
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Web Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance))
Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it’s yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertisingZeroes in on search engine optimization so that your site c
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Do not start an affiliate program for the first time without reading this book,
I wish someone had given me that advice before I started my program. Geno summarizes his decades of affiliate management experience in an easy to follow guide to affiliate program management.
Affiliate Program Management, An Hour A Day walks you through how to setup an affiliate program step-by-step with tactical advice and examples. Want to know how to setup your terms, welcome email, or newsletter? Geno tells you best practices and gives you his favorite examples. But this book is not only a great guide to affiliate program management, Geno also shares his marketing knowledge he has picked up over the years like landing page optimization and how to motivate people.
Buy the book. It is worth every penny.
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|A must-read for anyone managing an affiliate marketing program,
Prussakov provides a comprehensive and very readable overview of affiliate marketing, which contains valuable and actionable insights for both the beginner and the experienced online marketing manager. If you’re considering affiliate marketing or just trying to figure out whether it’s right for you, Geno gives you the answers. If you read just one book on affiliate marketing, do yourself a favor and make it this one.
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|Very Comprehensive Look at AM,
I love the Hour a Day Series, the titles are always thorough, enjoyable to read and give a soup to nuts view of a topic for the expert and newbie alike – Affiliate Program Management An Hour A Day is no exception. I learned a number of new things about AM, and much of the learnings can be put into practice right away. It’s also up to date, which is important for any Internet marketing book. You gotta know how social media comes into play!
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