Affiliate Program Management: An Hour a Day

Affiliate Program Management: An Hour a Day

Affiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring exc

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Web Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance))

Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it’s yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertisingZeroes in on search engine optimization so that your site c

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