Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company Reviews
Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company
Apple Confidential examines the tumultuous history of America’s best-known Silicon Valley start-up–from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple’s recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
Owen Linzmayer’s Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever k
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The Creator of the Macintosh’s Opinion,
Of all the books written on Apple’s history, this one comes closest to accurately relating the story of how the Mac was created, and other early Apple events.
I can’t personally vouch for Linzmeyer’s discussion of more recent history, because I left Apple a while ago, but having seen the results of his careful research where I personally took part in the events, and having seen the massive inaccuracies in many other books, I’d bet on his.
Some other books are more exciting reads, but that’s because they’re partially fiction. Linzmeyer has done his homework. But don’t get the impression that this book is dull; it’s fun, with many interesting tidbits and historical photographs.
This is the book to read if you are interested in fact rather than legend.
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|Gossip, History, Trivia, Legends & Lore,
This book combines gossip, history, trivia and the legends & lore of one of America’s most fascinating companies. The story starts with the two Steves making and selling boxes to confuse the phone system into granting free calls. It chronicals the development of Apple computer from the first Apple through the Lisa, endless varities of Macintosh and today’s iPod. Throughout the story, the massive ups and collosal failures of this American instution are laid bare.
The layout is interesting as well. As characters are introduced, the reader frequently wonders “What happened to them?” More often than not, the question is answered in a sidebar. This showed that Apple wasn’t just a great product developer, but also a great developer of silicon valley talent.
The book details the extremes of the players personalities:
- How Jobs agreet to split the proceeds of an Atari deal with Woz, only to keep 90% of the income himself.
- How Woz forced the company to go public early by sharing his stock with too many employees.
- How Gasse talked folks out of liscencing the technology until it was too late.
- How several successive CEOs tried in vain to save the company.
The book also details some lesser known stories from Apple’s storied past:
- How the 1984 commercial almost never made it.
- How the company decided to abandon Copland. (& Why!)
- How the company got sued by Carl Sagan, and how they dug their ditch a little deeper.
There’s a lot of “Hows” here, which really shows how deep the author gets into the company’s history and soul. You come away with not just a knowledge of the people, but their personalities and why exactly things turned out the way they did.
This book is excellent reading for anyone interested in the world of technology, and an absolute must for fans of Apple.
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|One of the best business books ever written,
This is a must-have book for any fan of Apple. It’s possibly the most thorough – yet still readable – history of the company. It mixes business facts, behind-the-scenes secrets, and pop culture tidbits beautifully. Along the way, you’ll learn the ins and outs of other computer companies (Microsoft, IBM, AOL, NeXT, Power Computing, Xerox PARC, etc) and a lot about the history of the industry in general and the players in particular.
Linzmayer is the author of “The Mac Bathroom Reader,” and knows what he’s talking about. Not only does “Apple Confindential” add more history that wasn’t in that volume, but it’s redesigned, updated to this year, and includes Steve Jobs’ return and the iMac success.
In a word, breathtaking: It has quotes from everyone involved, timelines, products lists, a history, a little opinion, analysis, stock info, classic pictures. It’s all here.
I’d write more, but I’m going to read it again. And I now know what to give other Apple fans for gifts.
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