What Makes Business Rock: Building the Worlds Largest Global Networks Reviews
What Makes Business Rock: Building the Worlds Largest Global Networks
Global business lessons from Bill Roedy, the man who built the world’s largest entertainment networkWhat Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.It’s a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.An important primer on how to build and manage a business in an environment of continually evolvin
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This book ROCKS!,
Just sent this book as a gift to someone and had no idea of the reaction I would get. He absolutely loved it and couldn’t put it down. He found the coverage of recent political events in Europe fascinating as well as the development of cable television. He told me it was told with warmth and humor and loved the inside look at some of the great artists of the last decade. He is recommending it to all his friends. He said it is a great read and unlike anything he has read recently.
This would be a terrific father’s day gift!
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|An Engaging Tale of Global Connection,
This is book is a remarkable and engaging memoir of a unique career in global entertainment. It is brimming with the love that Bill Roedy feels for television, music, young people around the world, and the challenges he took on as he built a global information network. It is a fun and compelling story, well-told. Roedy shares the wisdom accrued from two decades of hard work and grinding travel, beginning with a brief stint as a cable installer and evolving to meetings with Bill Clinton, Nelson Mandela, even the Dalai Lama. Along the way he (inadvertently) took on the Pope. His guiding principles are pretty simple–concepts that are available to all of us–and he provides interesting examples of how effectively they worked when he put them into practice. The book provides authentic and credible support for those seeking to bring creative leadership to perplexing business challenges. He was able to break the conventional rules with integrity, and his relentless energy is a good model for young entrepreneurs. He describes mistakes along with successes. Chapter 8 (“Where Do We Go from Here?”) is a concise summary of the current situation in entertainment media; a must-read for anyone interested in business strategy in that arena. He summarizes the evolution of cable television (he was there), and lays out the challenges ahead for entertainment executives aspiring to follow in his footsteps.
Roedy writes compellingly about his struggle with a timely and challenging issue: What is the proper role of a powerful corporation when it comes to public service? He used MTVs networks to make a positive impact on several wrenching issues that face young people in third world countries, while keeping his eye on his responsibility to shareholders and the brand.
This is certainly one of the best books of this genre.
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|Too much puffery,
The author is obviously successful and tells us that over and over. It’s full of details on how great he is and very short on any useful information about the growth of a network. Very tiresome to get constant references to his military career. I doubt I can finish it.
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