What Makes Business Rock: Building the Worlds Largest Global Networks Reviews

What Makes Business Rock: Building the Worlds Largest Global Networks

Global business lessons from Bill Roedy, the man who built the world’s largest entertainment networkWhat Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.It’s a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.An important primer on how to build and manage a business in an environment of continually evolvin

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