This Week in Marketing – Dr. Fresh, Kraft Mac ‘n Cheese, The Ladders, and Seattle’s Best Coffee
This week hosts Scott MacDonell and Dan Granger are joined in studio by Puneet “Dr. Fresh” Nanda, the King of Toothbrushes! They discuss how Dr. Fresh took long-standing brands like Binaca and revived them. He also gives an inside look how to break into the corporate marketplace with an independent company. In the “Does it Sell” segment, Scott and Dan look at ads for Seattle’s Best Coffee, The Ladders, and Kraft. For more information, show notes, and schedules visit www.thisweekin.com.
Video Rating: 4 / 5
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