Monopoly Television: Mtv’s Quest To Control The Music (Critical Studies in Communication & in the Cultural Industries)
Monopoly Television: Mtv’s Quest To Control The Music (Critical Studies in Communication & in the Cultural Industries)
In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.Who controls MTV? What part do record companies
List Price: $ 38.00
Price: $ 29.73
More MTV Video Products
A Let down because didn’t cover MTV from the early 70s,
This was a let down because it didn’t cover the guys from Televak Video Corp. who really introduced MTV back in the early 70s who met up with all kinds of problems from industry insiders who tried to keep them out and succeeded keeping it as a monopoly for Warner/Amex Corporation!
Was this review helpful to you?
|Inspiring,
The research behind this look at MTV is solid and groundbreaking…it’s a shame the book went out of print..it is timeless.
Was this review helpful to you?
|