eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will l
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Do Not Buy This Book – And Here’s Why,
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.
Not only is this book a weak primer with plenty of page filler, but Perlman’s suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn’t realize nor does he mention that Google’s algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.
The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.
I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they’ve been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts. Perlman himself seems to have no background in web design or internet marketing (there’s zero mention of either on his sites or in his book).
Countless other web marketing books will help you more in the long run, and will actually tell you how not to get banned from Google. I’m not even upset that I bought it, I’m upset that so many people new to web marketing will buy it, and do a major disservice to promoting their business.
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|DO NOT WASTE YOUR MONEY,
I purchased three SEO/online marketing books and “ebootcamp” was the worst out of the three. The the information in this book was made over simplified to the point that it was not worth buying. “SEO Made Simple” was shorter but had more precise/useful information. Unless you’re completely computer illiterate find something with more substance to spend your money on.
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|Best book found for beginners,
I have dozens of books on internet marketing. This is the one I recommend. Not because the information is unique, but the author’s ability to instruct is phenomenal.
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won’t bore you.
But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website…and make it sell.
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